Beautygrass

Brand Identity, Packaging, Illustration,
Art & Photography Direction

CBD skincare brand, Beautygrass, taps into it's free flowing, friendly spirit with colorful and artistic graphics. Rooted in the idea that humans are natural beings, the photography art direction focused on the uncanny resemblance of the human form and plants through striking juxtaposition. The concepts of unique-beauty and fluidity appear throughout the brand, from the product labels, showing off the goods packaged within, to the loose line-based illustrations. 

Client: Beautygrass
Role: Art Director
Studio: In Good Co
 

Identity, Packaging Design, Art + Photography Direction

Photographer: Zach&Buj Studio
Prop Stylist: Paige Wassel