Elysia

Brand Identity,
Art & Photography Direction

Elysia, a modern wellness brand at the intersection of Eastern and Western medicine, recieved a new visual identity and art direction that embodied it's own grounded, calm confidence. Pulling inspiration from ancient guides like the Bagua and Feng Shui for the graphic foundational elements of the brand to create balance and guidance through their processes. The photography art direction was set to capture the etheral state of a calm mind. 

Client: Elysia Life Care
Role: Creative Director
Studio: In Good Co
 

Identity, Art + Photography Direction