Mia Becar

LAUNCH CAMPAIGN

Art & Photography Direction

The campaign Creative Direction for the brand launch of Mia Becar, a direct-to-consumer luxury shoe brand, captured an air of romance, joy and confidence. The campaign spun the story of "Stepping Into an Italian Story" and focused on embracing an inspired life filled with substance and style. The launch shoot included lifestyle, studio, and behind-the-scenes shots to tell a rich story of the product and the dreamy world they come from.  

Studio Photography

Behind the scenes

Client: Mia Becar
Role: Creative Director
Studio: In Good Co

Identity, Art + Photography Direction,
Packaging Design

Head of Strategy: Chris Danton
Set Photographer: Jaclyn Campanaro
Lifestyle Photographer: Pia Riverola
BTS Photographer: Arianna Lago
Prop Stylist: Paige Wassel
Wardrobe: Julie Matos
Makeup: Chanel Cross
Hair: Sylvia Wheeler
Producer: Kim Creighton